Data pseudonymization

In our digital society, it is crucial to protect personal information while preserving the value of our data. Data pseudonymization can play a key role in this. On this page, we’ll tell you more about data pseudonymization. One of the strategies companies can employ to comply with the GDPR without losing the functionality and value of their data.

What is data pseudonymization?

If it is desirable to make data traceable again, pseudonymization is the best option. Pseudonymization is a form of data masking and a process that replaces identifiable information with encrypted data using a specific algorithm. This algorithm consistently calculates the same pseudonym for an individual, allowing information about that person to be merged even when it comes from different sources.

The Datafactory provides an advanced solution for pseudonymizing data while keeping its usability for analysis intact. Ideal for privacy compliance.

Benefits of pseudonymizing data

Complying with the GDPR

By replacing personal identifiers with pseudonyms, organizations can process data with less risk of privacy breaches. This is essential for GDPR compliance, ensuring responsible handling of personal data.

Reduced risks of data breaches

Pseudonymization lowers the risk of exposing sensitive personal information in the event of a data breach.

This protects both the privacy of individuals and the reputation of the organization.

Maintaining usability

Pseudonymized data retains its analytical value even after replacing personal identifiers.

As a result, organizations gain valuable insights without compromising individual privacy.

What data is pseudonymized?

Data pseudonymization focuses on separating directly identifiable personal information and characteristics of an individual. This process includes personal information such as:

  • Name
  • Address
  • Social Security Numbers
  • Financial Details
  • Health information
  • Political preferences
  • Etc.

By replacing this information with pseudonyms, the privacy of individuals is protected while the data remains usable for analysis.

Our solution? DataFactory

DataFactory is our fully automated solution to pseudonymize any type of database and application quickly and easily. This pseudonymized data can then be used securely outside the production environment.

Would you like to receive more information or would you like a product demonstration? Please contact us!

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