Data anonymization
In the digital age we live in, protecting personal data is more important than ever. With the continued growth of online data collection and increasing privacy concerns, organizations are looking for reliable methods to secure sensitive information. On this page, we’ll tell you more about a strategy companies can employ to meet this need without losing the functionality and value of their data: data anonymization.
What is data anonymization?
Anonymizing personal data is also known as data masking. The process of data anonymization involves hiding personal and sensitive information. Its main objective is to ensure that data cannot be traced back to a specific natural person. Data anonymization is irreversible. According to the GDPR, this also means that anonymized data are no longer personal data.
The Datafactory provides an advanced solution for anonymizing data while keeping its usability for analysis intact. Ideal for privacy compliance.
Benefits of anonymizing data
Reduced risks of data breaches
Data anonymization not only reduces the attractiveness of data to hackers, but also ensures that should a data breach occur, the impact on the privacy of individuals is significantly reduced.
This additional level of security protects both individuals and the organization from potential reputational and financial losses.
Complying with the GDPR
By anonymizing data, organizations can comply with the General Data Protection Regulation (GDPR), which sets strict guidelines for the use and protection of personal data. Anonymizing helps minimize legal risks by ensuring that data processing does not lead to unlawful identification.
Maintaining the usability of the data
Anonymizing data preserves its structural integrity and usability for analysis and research without violating individual privacy.
This enables organizations to gain valuable insights from their data while keeping the privacy of data subjects protected.
What data to anonymize?
Data anonymization focuses on separating directly identifiable personal information and characteristics of an individual. This process includes personal information such as:
- Name
- Address
- Social Security Numbers
- Financial Details
- Health information
- Political preferences
- Etc.
By anonymizing this data and possibly combining it with synthetic data, the information becomes irreducible to the individual, ensuring privacy while keeping the data useful for research and analysis.
Our solution? DataFactory
DataFactory is our fully automated solution to anonymize any type of database and application quickly and easily. This anonymized data can then be used securely outside the production environment.
Would you like to receive more information or would you like a product demonstration? Please contact us!
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